Lost and Founder

Lesson 1. Introduction.

Rand Fishkin is the founder and former CEO of Moz, a million-dollar Business Company. He is also one of the leading experts on Search Engine Optimization, known as SEO. It took almost fifteen years for Rand to make his company, Moz, successful. 

Like any other entrepreneur’s journey, his goal of a start-up didn’t start at a Business School. It started, when his family business wasn’t doing so well and he was deep in debt. Nevertheless, his journey proves to be inspiring and enlightening for all the readers. 

 In his book, ‘Lost and Founder: A Painfully Honest Field Guide to the Startup World’, Rand reveals all the myths and secrets of the start-up culture. He exposes all the ups and downs in the start-up life that most CEO’s would rather keep a secret. 

He outlines all the details with great humor and transparency. For anyone looking to start a new business or struggling to find answers, Rand’s lessons would prove to be helpful.

In the book, he explains why having capital alone is not sufficient to fix problems in a business, how to expand your customer base, and how every new product might not do well.

Lesson 2.  Risks of Venture Capital.

Probably the most important step to begin your start-up is to accumulate enough capital and funds. You might find some investors who seem interested in your business and are willing to invest their money into it. But, remember that venture capital comes with its risks.

You can’t expect investors to put their money into your business, stay quiet, and wait for the profit. It doesn’t work like that. They ask for results and fast profits. Also, they expect you to work in a certain way, so you end up trying to satisfy their expectations. That limits your freedom. 

Most venture capitalists tend to invest the money they’ve raised from their limited partners. They may also be under constant pressure to pay and deliver to their investors as well.  

If your business seems inconsistent or doesn’t seem to be doing well, your investors won’t hesitate to back out. They could also remove you from the company and hire someone better. After all, it’s their money and they would want to keep it safe. Money comes first for investors, irrespective of any circumstances.

Another important factor to keep in mind is that investment is an extremely risky undertaking. Returns of investments are generally very low. Your investors would be expecting profits in large sums. Only a few-startups yield high profits, making the investors and their