Author
Al Ries and Jack trout
Jack Trout is the president of Trout & Partners, a marketing firm with offices in 14 countries. Jack Trout is responsible for the freshest ideas in marketing in the last 20 years. His concept of "positioning" has become the world's number-one business strategy. Al Ries is a legendary branding strategist, bestselling author, and originator of the concept of Positioning.
