Author
W. Chan Kim and Renée Mauborgne
W. Chan Kim and Renée Mauborgne, esteemed professors at INSEAD, co-authored "Blue Ocean Strategy," a groundbreaking business book. Renowned strategic thinkers, have influenced global business with their innovation theory, guiding companies to create uncontested market spaces. Their work emphasizes value creation, challenging traditional competition-based strategies, and fostering business growth.
