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Nondisruptive Creation

Rethinking Innovation and Growth
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    About the author

    W. Chan Kim and Renée Mauborgne Image

    W. Chan Kim and Renée Mauborgne, esteemed professors at INSEAD, co-authored “Blue Ocean Strategy,” a groundbreaking business book. Renowned strategic thinkers, have influenced global business with their innovation theory, guiding companies to c...

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    Published Year: 2019
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    Nondisruptive Creation by W. Chan Kim and Renée Mauborgne was published in 2019.

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