INSPIRED Book Cover

INSPIRED

How to Create Tech Products Customers Love
Book by: Marty Cagan
Publishing Year: 2008
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What’s inside

There are about a few hundred thousand companies in the world, yet, there are only a few that we know and admire. These few companies have taken over the world with their products. So, what makes them so different? Why are they better off than the rest? In this book, Marty Cagan, a thought leader for technology and product management talks in detail regarding the hacks, tricks, and strategies used by companies such as Netflix, Amazon, Tesla, and many more. The book discusses with the readers, as to how one can create technology products that will be loved by all the customers, and how to develop the company one owns.

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Lesson-1 The Need of a Product Manager and Assigning Defined Roles to the Team Members

To be able to fathom this lesson, we must first realise the precise role of a Product Manager. A Product Manager is someone who is in charge of the production of a certain product in a company. The primary responsibilities that a Product Manager has are to ascertain value to a product opportunity and customise a product to meet the requirement of the said opportunity. In order for the Product Manager to be at their full potential, it is essential for them to have a team to back them up. 

The team in discussion will have a few members who have to have a defined role assigned to them, according to which they will act for the betterment of the company. Namely, the Project Manager, Engineer, User Experience Designer, and Marketing Person.

The role of the Project Manager is to look over, rather, invigilate, the work done by every other member of the team. This way, the Product Manager has to worry less with regards to the schedule and functioning of the team and they can focus more on the core task they have at hand. 

The Engineers are the creators of the team, they build the product as per the dictates of the Product Manager and gives their vision a shape. 

The User Experience Designer helps in bridging the gap between the target customers and the product, they have to work very closely with both the Engineer and the Product Manager to establish a solid interface between the product and the customers. 

Lastly, the Marketing Person takes over the introduction procedure where the world learns about the product that was in the making. It is important for the Marketing Person to know every step that goes in to making the product so as to be able to strategize the launch. 

 

All of these members work closely as a team to achieve the goal the Product Manager aims towards. Here it is also a smart move to assign someone from the company as the Deputy Product Manager based on how smart and creative they are, for they can sometimes stump people at large with their ideas. 

 

Lesson 2- User Experience is a Priority and Contributes Greatly to the Products Success

User Experience is what makes a person want to buy and use a product. Therefore, it is extremely important to develop a top-notch User Experience Design. In order to attain the same, a

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About the author

Marty Cagan Image

MARTY CAGAN, widely recognized as the primary thought leader for technology product management, is the founder of the Silicon Valley Product Group (SVPG). He served as an executive responsible for defining and building products for some of the most successf...

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INSPIRED Book Cover
Chapter List
  • Lesson-1 The Need of a Product Manager and Assigning Defined Roles to the Team Members
  • Lesson 2- User Experience is a Priority and Contributes Greatly to the Products Success
  • Lesson 3- The Core Role of a Product Manager
  • Lesson 4- Features of a Successful Product and Product Discovery
  • Lesson 5- High Fidelity Prototypes and Why They are Important
  • Lesson 6- Understanding Customers Using a Charter User Program and Launching the Product
  • Lesson 7- Using Product Principles and Personas to Make Choices as a Product Manager
  • Lesson 8- Making Changes in the Product and How to Declare Them
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FAQs

In the summary of INSPIRED book, there are 8 key lessons. These lessons include:

  1. Lesson-1 The Need of a Product Manager and Assigning Defined Roles to the Team Members
  2. Lesson 2- User Experience is a Priority and Contributes Greatly to the Products Success
  3. Lesson 3- The Core Role of a Product Manager
  4. Lesson 4- Features of a Successful Product and Product Discovery
  5. Lesson 5- High Fidelity Prototypes and Why They are Important
  6. Lesson 6- Understanding Customers Using a Charter User Program and Launching the Product
  7. Lesson 7- Using Product Principles and Personas to Make Choices as a Product Manager
  8. Lesson 8- Making Changes in the Product and How to Declare Them

INSPIRED by Marty Cagan was published in 2008.

Once you've completed INSPIRED book, We suggest reading out Setting High Bar for your Customer Service as a great follow-up read.

Yes, the book INSPIRED is really good to read. 48 people have searched for the book summary on the Wizdom platform. The book summary has a rating of 0.0, 0 on our platform.

In the printed version of INSPIRED book have over 300 pages and usually takes 8-10 days to finish. However, with the Wizdom app, including its summary and audiobook, it can be completed in just 15 minutes.

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