Selling the Invisible Book Cover

Selling the Invisible

A Field Guide to Modern Marketing
Genre: Sales
Publishing Year: 1997
Reading time: Quotes:

What’s inside

"Selling the Invisible" by Harry Beckwith is a insightful book that serves as a field guide to modern marketing and sales. The book provides practical advice and strategies for effectively marketing intangible services and products, making it a valuable resource for businesses and professionals in the service industry. Beckwith's expertise and engaging writing style make this book a must-read for anyone looking to improve their marketing and sales tactics.

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1. “People don’t buy products, they buy the expectations they have for the role that product is going to play in their lives.” 2. “The first step in the selling of the invisible is to create an image in the prospect’s mind.” 3. “Services are experiences, not things.” 4. “Service is personal. It is the people who provide the service who make the difference.” 5. “The sale of an idea, a point of view, a belief, a philosophy, a cause, is, in many ways, the most difficult sale to make.”

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Selling the Invisible by Harry Beckwith was published in 1997.

Once you've completed Selling the Invisible book, We suggest reading out A $300 billion opportunity: Serving the emerging Black American consumer as a great follow-up read.

Yes, the book Selling the Invisible is really good to read. 71 people have searched for the book summary on the Wizdom platform. The book summary has a rating of 0.0, 0 on our platform.

In the printed version of Selling the Invisible book have over 300 pages and usually takes 8-10 days to finish. However, with the Wizdom app, including its summary and audiobook, it can be completed in just 15 minutes.

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