Switch

Change has always been seen as something that is difficult to achieve and maintain. Chip and Dan Heath help in understanding why we struggle with change. They reveal that the primary problem with achieving change is the conflict that occurs between the rational and emotional sides of our brain. It is this conflict that prevents us from seeing a change all the way through. Switch not only helps us in better understanding our two sides but also shows how we can encourage them to work in coordination with our goals. The book is insightful not just on an individual level but can be easily applied to an organizational level.