The New Disrupters Book Cover

The New Disrupters

By entering the market with products and services that are every bit as good as those offered by legacy companies, a new breed of disrupters is making it harder than ever for traditional businesses to compete.
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    Published Year: 2020
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    The New Disrupters by Rita Gunther McGrath was published in 2020.

    Once you've completed The New Disrupters book, We suggest reading out To Disrupt or Not to Disrupt? as a great follow-up read.

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