Why We Buy
The Science of Shopping
Publishing Year: 1999
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Why We Buy by Paco Underhill was published in 1999.
Once you've completed Why We Buy book, We suggest reading out A $300 billion opportunity: Serving the emerging Black American consumer as a great follow-up read.
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In the printed version of Why We Buy book have over 300 pages and usually takes 8-10 days to finish. However, with the Wizdom app, including its summary and audiobook, it can be completed in just 15 minutes.