The New Marketing Era Book Cover

The New Marketing Era

Marketing to the Imagination in a Technology-Driven World
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Book by: Paul Postma

Brief summary

"The New Marketing Era" by Paul Postma explores the shift in marketing strategies in a technology-driven world. The book emphasizes the importance of tapping into consumer imagination and emotions in order to effectively advertise in the modern era.

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Paul Postma
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2 Books

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Published Year: 1998
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The New Marketing Era by Paul Postma was published in 1998.

Once you've completed The New Marketing Era book, We suggest reading out Trillion-Dollar Moms as a great follow-up read.

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