The New Marketing Era
Marketing to the Imagination in a Technology-Driven World
Publishing Year: 1998
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"The New Marketing Era" by Paul Postma explores the shift in marketing strategies in a technology-driven world. The book emphasizes the importance of tapping into consumer imagination and emotions in order to effectively advertise in the modern era.
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The New Marketing Era by Paul Postma was published in 1998.
Once you've completed The New Marketing Era book, We suggest reading out Trillion-Dollar Moms as a great follow-up read.
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In the printed version of The New Marketing Era book have over 300 pages and usually takes 8-10 days to finish. However, with the Wizdom app, including its summary and audiobook, it can be completed in just 15 minutes.