Jab, Jab, Jab, Right Hook Book Cover

Jab, Jab, Jab, Right Hook

How to Tell Your Story in a Noisy Social World
Publishing Year: 2013
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What’s inside

The world has come to a place where smartphones have become a staple of human lives. They help us in domains, unlistable in a single sitting. Connecting us to people from all around the world, is one of the domains. There are multiple implications of social media and how people engage with it. Creating a platform for yourself is one of them. Building a business requires building a social media presence. Social media faces a lot of traffic because of people who are in a constant search for products to own. In this race, you need to plan a structural construction of your social media, which will make sure that your products are viewed by as many people as possible. This insight will take you through six different aspects of advertising that you need to keep in mind, while building a social presence for your product.

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Lesson 1. Social Media? Why Social Media?

 

We are living in a globalised world. Everything travels from one place to the other through platforms that are widely known as ‘social media’. An average person spends more than 2 hours on social media every day. This platform has become so vast that almost every news regarding the world comes through it. Not only do the number of users of social media increase, but we also have different varieties of social media, each serving its own, unique, purpose. In a world where people have almost accepted that social media forms an integral part of their lives, we have to make our presence felt on social media. 

Every now and then, we have multiple start-ups coming into existence. People establish a team and a work environment to get started with their business. You can have the best workforce, the best type of equipment or even the best knowledge regarding what you want to do, but without a good social presence, none of your efforts will be fruitful. Building an audience and giving them information about your product takes place through social media. 

Imagine that you have made a social media account for your product or business. It still might not work. Making an account on social media is one thing, and building the same account is another. You need to focus on demographics and you need to figure out how algorithms on different platforms work. There are multiple spaces offering courses on media literacy and how the discourse around social media functions. This goes on to show how important building a presence in this world is. Therefore, there are steps to building a brand presence in social media, and this insight will explore these very steps.

Lesson 2. Jab, Jab, Jab: How To Start A Brand

 

You have decided to start a page to promote your bakery. You are facing competition because one of your close friends, Smith, has also started a bakery business. Both of you make an account on Instagram to promote your firm. Taking this into account, consider the following situations:

  1. Your page consists of images, videos and other engaging content regarding your baking procedure. You also go live on your Instagram page every week to answer some questions the audience might have about your bakery. It could be regarding the ingredients you use, the price, delivery services, and other aspects. You also respond to comments or questions on your Instagram posts. 
  2. Smith has an Instagram account for his bakery where he uploads really good looking pictures of his bakery

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About the author

Gary Vaynerchuk Image

Gary Vaynerchuk, a dynamic entrepreneur and author, disrupts traditional business paradigms. Famed for “Crush It!” and “Jab, Jab, Jab, Right Hook,” he evangelizes hustle, social media mastery, and empathy in business. Vaynerchuk’s ...

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Jab, Jab, Jab, Right Hook Book Cover
Chapter List
  • Lesson 1. Social Media? Why Social Media?
  • Lesson 2. Jab, Jab, Jab: How To Start A Brand
  • Lesson 3. Decide On Your Platform
  • Lesson 4. What Should Actually Be In The Content?
  • Lesson 5. Don’t Make Any Demands
  • Lesson 6. How To Use Pop Culture To Your Benefit?
  • Lesson 7. Sprinkling Chunks Of Content
  • Lesson 8. Do Not Digress From Your Brand. 
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FAQs

In the summary of Jab, Jab, Jab, Right Hook book, there are 8 key lessons. These lessons include:

  1. Lesson 1. Social Media? Why Social Media?
  2. Lesson 2. Jab, Jab, Jab: How To Start A Brand
  3. Lesson 3. Decide On Your Platform
  4. Lesson 4. What Should Actually Be In The Content?
  5. Lesson 5. Don’t Make Any Demands
  6. Lesson 6. How To Use Pop Culture To Your Benefit?
  7. Lesson 7. Sprinkling Chunks Of Content
  8. Lesson 8. Do Not Digress From Your Brand. 

Jab, Jab, Jab, Right Hook by Gary Vaynerchuk was published in 2013.

Once you've completed Jab, Jab, Jab, Right Hook book, We suggest reading out Truth, Lies & Advertising as a great follow-up read.

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In the printed version of Jab, Jab, Jab, Right Hook book have over 300 pages and usually takes 8-10 days to finish. However, with the Wizdom app, including its summary and audiobook, it can be completed in just 15 minutes.

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