Lesson 1. Social Media? Why Social Media?
We are living in a globalised world. Everything travels from one place to the other through platforms that are widely known as ‘social media’. An average person spends more than 2 hours on social media every day. This platform has become so vast that almost every news regarding the world comes through it. Not only do the number of users of social media increase, but we also have different varieties of social media, each serving its own, unique, purpose. In a world where people have almost accepted that social media forms an integral part of their lives, we have to make our presence felt on social media.
Every now and then, we have multiple start-ups coming into existence. People establish a team and a work environment to get started with their business. You can have the best workforce, the best type of equipment or even the best knowledge regarding what you want to do, but without a good social presence, none of your efforts will be fruitful. Building an audience and giving them information about your product takes place through social media.
Imagine that you have made a social media account for your product or business. It still might not work. Making an account on social media is one thing, and building the same account is another. You need to focus on demographics and you need to figure out how algorithms on different platforms work. There are multiple spaces offering courses on media literacy and how the discourse around social media functions. This goes on to show how important building a presence in this world is. Therefore, there are steps to building a brand presence in social media, and this insight will explore these very steps.
Lesson 2. Jab, Jab, Jab: How To Start A Brand
You have decided to start a page to promote your bakery. You are facing competition because one of your close friends, Smith, has also started a bakery business. Both of you make an account on Instagram to promote your firm. Taking this into account, consider the following situations:
- Your page consists of images, videos and other engaging content regarding your baking procedure. You also go live on your Instagram page every week to answer some questions the audience might have about your bakery. It could be regarding the ingredients you use, the price, delivery services, and other aspects. You also respond to comments or questions on your Instagram posts.
- Smith has an Instagram account for his bakery where he uploads really good looking pictures of his bakery
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