The Mom Test Book Cover

The Mom Test

How To talk to customers and learn if your business is a good idea when everyone is lying to you
Publishing Year: 2016
Reading time: Key takeways: Quotes:

What’s inside

This insight lays down the tips and tricks to improve the success rate of your customer conversations. The premise of The Mom Test understands how difficult customer conversations can get and so comes up with a range of solutions that are so simple and yet undefeatable. The efficiency of the book lies in its ability to discuss every aspect of customer conversations separately and in great detail.

Show More
book summary app

Download app now

Lesson 1: Customer Conversations


A business is incomplete without its customers. Sure it can manufacture the best products and provide the best services but it all goes to waste if there is no one willing to buy these products and services. The customers are not only essential to the sales in a business but they are also catalysts to what is offered in the first place. Since it is the customers who buy the products it only makes sense that they are taken into consideration when deciding on what to offer. Knowing that you already have a customer base ready to receive your products can not only save you lots of capital investment but also save you from failure. We now understand that customer input in a business is very important. 

Now let us move to the difficult part - actually talking to a customer and understanding them. Most companies have a hard time selling their products not because they have not indulged in customer conversation but because they went about it the wrong way. Companies would either ask their customers some heavy-handed questions like, “Do you think it’s a good idea?” Asking questions like these forces people into saying good things about the business. Other businesses do engage in customer conversations but take the wrong insights from it and end up creating products that no one really asked for. Or they make the mistake of not digging deep enough to get substantial insights. The best way into customer conversations is to dig deep. However, this opens us to the risk of biasing the people we are talking to. 

Customer conversations not only take time but are extremely easy to go wrong. Moreover, a bad customer conversation can wrongfully convince you that you are on the right path, leading you into over-investing your cash, time, and team. So let us just summarize and say that engaging in customer conversations is tricky business and if not done right it could be downright lethal for your business. Before going ahead let us briefly understand the conditions in which you will need the support of customer conversations.

  • When you are aware of Customer Development but aren’t really sure about how to make the first move.
  • When you have a relatively young business and have not quite found your business model.
  • When you are part of a startup and want your team to have more helpful customer conversations.
  • When you have a new business idea and want to be sure it has potential in the market area. 
  • <span

    Unlock Knowledge with Wizdom App

    Explore a world of insights and wisdom at your fingertips with the Wizdom app.

    • 1 Million+ App Download
    • 4.9App Store Rating
    • 5000+Summaries & Podcasts

Reviews for Summary of The Mom Test

Vote: 0

About the author

Rob Fitzpatrick Image

Rob Fitzpatrick, an author and startup advisor, shares invaluable entrepreneurial wisdom. His expertise in startup strategy and practical insights, showcased in his writing, aids aspiring entrepreneurs globally. Through books and mentorship, he navigates co...

Unlock The Mom Test Lessons!

Download our app for instant access to the summarized version and Audiobook of 'The Mom Test'
The Mom Test Book Cover
Chapter List
  • Lesson 1: Customer Conversations
  • Lesson 2: The Mom Test
  • Lesson 3: Good and Bad Questions
  • Lesson 4: Bad Data
  • Lesson 5: Asking Important Questions
  • Lesson 6: Fixing Bad Meetings
  • Lesson 7: Getting a Commitment
  • Lesson 8: Getting Customer Conversations
  • Lesson 9: Good Segmentation
  • Lesson 10: The Right Process
book summary app

Download app now

You May Also Like:


In the summary of The Mom Test book, there are 11 key lessons. These lessons include:

  1. Lesson 1: Customer Conversations
  2. Lesson 2: The Mom Test
  4. Lesson 3: Good and Bad Questions
  5. Lesson 4: Bad Data
  6. Lesson 5: Asking Important Questions
  7. Lesson 6: Fixing Bad Meetings
  8. Lesson 7: Getting a Commitment
  9. Lesson 8: Getting Customer Conversations
  10. Lesson 9: Good Segmentation
  11. Lesson 10: The Right Process

The Mom Test by Rob Fitzpatrick was published in 2016.

Once you've completed The Mom Test book, We suggest reading out Playing to win as a great follow-up read.

Yes, the book The Mom Test is really good to read. 46 people have searched for the book summary on the Wizdom platform. The book summary has a rating of 0.0, 0 on our platform.

In the printed version of The Mom Test book have over 300 pages and usually takes 8-10 days to finish. However, with the Wizdom app, including its summary and audiobook, it can be completed in just 15 minutes.

Write a Review