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The New Strategic Brand Management
Creating And Sustaining Brand Equity Long Term
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Published Year:
2004
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The New Strategic Brand Management by Jean-Noël Kapferer was published in 2004.
Once you've completed The New Strategic Brand Management book, We suggest reading out Upside as a great follow-up read.
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In the printed version of The New Strategic Brand Management book have over 300 pages and usually takes 8-10 days to finish. However, with the Wizdom app, including its summary and audiobook, it can be completed in just 15 minutes.