The New Strategic Brand Management Book Cover

The New Strategic Brand Management

Creating And Sustaining Brand Equity Long Term
Genre: Branding
Publishing Year: 2004
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    The New Strategic Brand Management by Jean-Noël Kapferer was published in 2004.

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    In the printed version of The New Strategic Brand Management book have over 300 pages and usually takes 8-10 days to finish. However, with the Wizdom app, including its summary and audiobook, it can be completed in just 15 minutes.

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