The E-Myth revisited by Michael E. Gerber – Key Takeaways

Running a small business isn’t what it sounds like to be. You’re not just an entrepreneur; you’re a visionary, a manager, a technician, a liaison, an advocate all rolled into one. Every day, you pour your heart and soul into your work, covering all the aspects of a small business. Yet, despite your tireless efforts, you often find yourself stuck in the daily operations, overwhelmed by the routine and ultimately burnt out. 

The E-Myth revisited by Michael E. Gerber –  Key Takeaways

“The E-Myth Revisited” by Michael E. Gerber, is a book that delves into the heart of these struggles and offers a blueprint for transforming your small business. Through engaging stories and practical advice, this book is your guide to reclaiming control and paving the way for true entrepreneurial freedom.

Here are the key takeaways from the book listed out for you:

The Entrepreneurial Myth

  • The misconception that anyone who starts a business is an entrepreneur. 
  • Most small business owners are technicians suffering from an entrepreneurial seizure.

The Turn-Key Revolution

  • It is important to create a business model that runs efficiently without relying heavily on the owner’s presence.

The Three Business Personalities

  • Every business owner must balance the roles of Entrepreneur (visionary), Manager (planner), and Technician (doer).
  • Each role will provide meaningful contributions on their own. 

Working On Your Business, Not In It

  • Focus on strategic planning and systems development rather than day-to-day technical work. 
  • Your aim should be to work on your business, to improve it. 


The E Myth Revisited
The E-Myth Revisited
Michael E. Gerber Business 2004
Available in: | |
Read Full Summary

The Importance of Systems

  • Ensuring consistency, efficiency, and scalability in a business.
  • The success of a business depends upon the scale of consistency of the work done. 

Business Development Process

  • Follow a systematic approach involving innovation, quantification, and orchestration to develop a thriving business.
  • Without a strategy for development, the vision will never be a mission. 

Your Primary Aim

  • Business owners should define their personal and professional goals to align their business development with their life aspirations.
  • The decisions you take should display your best interests. 

The Strategic Objective

  • Establish a clear, long-term vision and purpose for the business. 
  • Guide every decision and action taken throughout the process. 

The Organisational Chart

  • Even small businesses benefit from a clear structure that defines roles and responsibilities, reducing chaos and improving accountability.
  • Follow that chart and fulfil the requirements of multiple roles. 


  • Treat your business as a prototype for a larger enterprise. 
  • Constantly refine and improve every aspect of its operation.

Standard Operating Procedures (SOPs)

  • Detailed SOPs ensure every employee performs tasks in a standardised manner, enhancing reliability and quality.

Franchise Thinking

  • Approach your business with the mindset of creating a model that could be replicated as a franchise. 
  • Even if you don’t plan it as a franchise, treat it like one for elevated growth. 

Client Fulfilment System

  • Always ensure consistent and high-quality customer service.
  • For small businesses, customer satisfaction is the heart and soul. 

The Power of Small Changes:

  • Continuous, incremental improvements can significantly impact the overall performance and success of a business.
  • Even the tiniest change in routine can bring about bigger outcomes. 

Leadership and Management:

  • Effective leadership and disciplined management practices are critical for sustaining growth and achieving the set business goals.


The author provided you with the tools to break free from the grind of routine and embrace a new way of thinking about your business. You’ve learned to balance the roles of entrepreneur, manager, and technician, to create systems that ensure consistency and quality, and to focus on working on your business rather than in it. 

Our Wizdom app provides more such insights and information for growth. You can get access to 1000+ book summaries and listen to hundreds of podcasts with our app.

The Wizdom app is equipped to work efficiently on both iOS and Android. With customised reading goals, the Wizdom app makes learning easy and fun for everybody. 

Download the app now to start your reading journey.



Often found roaming between the realms of intellect and imagination, Aishwarya is currently practising her third year of Computer Science Engineering. She shares a special penchant towards writing which gives her an ideal way of expressing her creativity in a lucid and insightful writing style. Beyond that she's a voracious reader, an amateur artist and has a knack for Astrophysics.

Leave a Reply

Your email address will not be published. Required fields are marked *