The 10X Rule Book Cover

The 10X Rule

The Only Difference between Success and Failure
Book by: Grant Cardone
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What’s inside

Think Big. Aim High. Give it your all. We believe these are some of the major actions we need to take to achieve our goals. But, truth be told, how many of us actually try and follow them? In the book ‘The 10X Rule: The Only Difference between Success and Failure’, author Grant Cardone emphasizes on the absolute importance of the 10X rule. The author, who was an alcohol and drug addict at the age of 25, swears by the fact that it was the 10X rule that helped him change his life. And now at the age of 60, being a sales and marketing trainer, speaker, entrepreneur and a real estate mogul; he is one among the most successful people in the world. So what is this 10X rule that helped him build a multi-million dollar real estate empire from complete scratch? Let’s have a look.

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Lesson 1: 10X Goals and 10X Actions

The 10X Rule says:

  • You should set targets for yourself that are 10X greater than what you believe you can achieve.
  • You should take actions that are 10X greater than what you believe is necessary to achieve your goals. 

 

To reach great heights, one has to put in 10X times more effort than an average person. Only then can he be successful. Realistic goals are a violation to the 10X rule. They are less powerful and too easy. Setting average goals and average targets will only lead to an average life. But, there is no guarantee that you would be happy even after fulfilling those average dreams. 

Most of us set certain goals for ourselves as New Year resolutions. But somewhere down the path, we fail to abide by them. That is because, our goals are too realistic and we don’t feel any kind of excitement or a sense of success when we fulfill them. We need to set for ourselves 10X goals and put in our 10X efforts to achieve them. 

To put it in simpler words, aim unrealistically high and use your full potential to accomplish it. For example, if you want to earn a sum of 1, 00,000, make it a goal to earn 10, 00,000. 10X your dreams. 

If you plan on participating in a competition, make it your goal to win the first prize and put in all your efforts. Even if you don’t come out at the top, you may end up as a runner-up, which is bound to make you feel successful

Lesson 2: The Four Levels of Action

Most often, when a person encounters certain problems or issues, he would choose to respond in any of the following ways:

 

  • Do Nothing: 

 

This is the response of an apathetic person who believes that solving the problem or doing something about it serves no purpose. This response mostly arises out of boredom or a sense of lethargy and ultimately leads to the belief that things are better left unexecuted. But doing nothing takes energy as well. 

In the words of Grant Cardone “If you are using your energy doing nothing, why not get off your ass and put all that energy into the things you want to achieve.”

 

  • Retreat:

 

Many people feel like this is the easiest option to opt for. Whenever they face an obstacle, they find it convenient to take a step back and move away from it.

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About the author

Grant Cardone Image

Grant Cardone, a powerhouse entrepreneur, spearheads seven companies and Cardone Capital, a real estate firm with a $5 Billion portfolio. As a top global crowdfunder, he raised $880 million via social media. Featured on Discovery Channel’s Undercover ...

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The 10X Rule Book Cover
Chapter List
  • Lesson 1: 10X Goals and 10X Actions
  • Lesson 2: The Four Levels of Action
  • Lesson 3: What is Success?
  • Lesson 4: Create your own Luck:
  • Lesson 5: Overcome your Fear
  • Lesson 6: Don’t prematurely value your actions
  • Lesson 7: Observe and Learn from Others
  • Lesson 8: Conclusion
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FAQs

In the summary of The 10X Rule book, there are 8 key lessons. These lessons include:

  1. Lesson 1: 10X Goals and 10X Actions
  2. Lesson 2: The Four Levels of Action
  3. Lesson 3: What is Success?
  4. Lesson 4: Create your own Luck:
  5. Lesson 5: Overcome your Fear
  6. Lesson 6: Don’t prematurely value your actions
  7. Lesson 7: Observe and Learn from Others
  8. Lesson 8: Conclusion

The 10X Rule by Grant Cardone was published in .

Once you've completed The 10X Rule book, We suggest reading out How Are You Bridging Social Media & Lady-Entrepreneurship? as a great follow-up read.

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In the printed version of The 10X Rule book have over 300 pages and usually takes 8-10 days to finish. However, with the Wizdom app, including its summary and audiobook, it can be completed in just 15 minutes.

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