The New Marketing Era
Marketing to the Imagination in a Technology-Driven World
Author:
Paul Postma
Genre:
Advertising
The Online Advertising Playbook
Proven Strategies and Tested Tactics from the Advertising Research Foundation
Genre:
Advertising
The New Marketing Era
Marketing to the Imagination in a Technology-Driven World
Author:
Paul Postma
Genre:
Advertising
“The New Marketing Era” by Paul Postma explores the shift in marketing strategies in a technology-driven world. The book emphasizes the importance of tapping into consumer imagination and emotions in order to effectively...